Podcast

An Interview with Rishad Tobaccowala on Restoring The Soul of Business

An Interview with Rishad Tobaccowala on Restoring The Soul of Business

An Interview with Rishad Tobaccowala on Restoring The Soul of Business 1920 1080 chase

In an important and timely conversation about the future of marketing, Rishad Tobaccowala joins Moe Abdou to explore what it takes for a modern brand to retain its relevance and vitality.

Reimagining The Modern Brand

Among the defining characteristics of the world’s most admired companies is a brand reputation that’s both consistent and trustworthy – and often, that’s the exception not the rule.

What does a brand stand for? What is it about Apple, Nike, LVMH, and Disney that breeds so much loyalty? And, why do these brands look beyond a customer’s endorsement to gauge the real value of their brands? As you pause to contemplate these questions, you will undoubtedly begin to analyze your own brand affinities, and only then will you be able to distinguish what Rishad Tobaccowala calls “The Soul of Business”.

“Every great brand needs investment and caring if it’s going retain it’s relevance and vitality…” Steve Jobs would often say, “.. And the way to do that is not to talk about why we’re better than the rest – it’s not talking about the product – its articulating our values.”

In the global landscape of marketing and advertising, few have had the front row seat that Rishad has had in understanding the changing dynamics of brand management. In his nearly four decades as a senior executive, most recently as Publicis’ Chief Growth officer, his voice has helped shape some of the world’s most iconic brands – and while his viewpoint can be both timely and timeless; they’re likely counter to what you see within the very companies you most admire. His book – Restoring The Soul of Business: Staying Human in the Age of Data puts in perspective the illusion of spreadsheet marketing and highlights why its people, not ‘likes or retweets’ that elevate a brand’s reputation.

Episode Overview:

  • The three timeless elements of a brand.
  • The three timely elements that shape today’s brands.
  • Actualizing the intangible value of your brand.
  • The role your employees play in shaping your brand’s reputation?
  • The myth behind the idea of content being ‘king or queen’?
  • What happens when you remove the words personalization, transformation, disruption, monthly average users, and the name of your company from your story?
  • How do you define the soul of a company?
  • An approach to thinking about reinventing yourself?
  • The differentiating edge that helps companies attract top talent?
  • Think higher – Feel deeper.

Resources:

This episode was originally published here on 33voices.

An Interview with Tom Rath on Life's Great Question

An Interview with Tom Rath on Life’s Great Question

An Interview with Tom Rath on Life’s Great Question 1920 1080 chase

In an important & timely conversation, Moe is joined by leading workplace researcher and the author of StrengthsFinder 2.0, Tom Rath to discuss the correlation between contribution and wellbeing.

Life’s Great Question

Few have contributed to understanding the concept of modern work as Tom Rath. In his nearly two decade association with Gallup, he not only actualized the concept of Strength based performance; but he brought to life a concept of wellbeing that goes way beyond career fulfillment and focuses instead on the science of designing a meaningful life.

Tom’s work has been an integral part of my life since I first received an advanced copy of StrengthsFinder 2.0 nearly 13 years ago. It was a concept that I had embraced in building my organization with New York Life; still I was so outwardly focused that I neglected to align my own life with the skills that most ignited my impact. One thing for certain, I’m most alive when I know I’m contributing to the success and wellbeing of others, and it’s people like Tom who continually reinforce why that’s the most important work that any of us can hope to achieve.

Tom’s latest book – Life’s Great Question: Discover How You Contribute to the World is the purest reflection of an individual who was born to serve. It goes without saying that Tom’s impact on the world is far-reaching – but as you listen to this conversation, you’ll walk away understanding why it’s his character and his example that truly brings his work to life.

Episode Overview:

  • The science of designing your life for optimal performance?
  • An approach to change that’s more inviting and actually works.
  • A smarter way to look at your current work/role, and the question that ignites it.
  • Life’s great question – what is it?
  • Unpacking the three key components of job crafting.
  • Why all teams need to create, operate, and relate?
  • The myth of following your passion and the importance of actualizing your contribution?
  • The key question that will help you commercialize your contribution?
  • Why reconstructing yesterday is more impactful than designing tomorrow?
  • What does a healthy relationship with money look like?

Resources:

This episode was originally published here on 33voices.

An Interview with Dave Ulrich on Articulating Your Company's Next Stage of Growth

An Interview with Dave Ulrich on Articulating Your Company’s Next Stage of Growth

An Interview with Dave Ulrich on Articulating Your Company’s Next Stage of Growth 1920 1080 chase

To truly reinvent your business, you have to first reimagine the value you’re delivering – In this episode, Moe is rejoined by Leadership maven Dave Ulrich to discuss a six-part framework that will help you respond to market opportunities with speed and scale.

A Modern Approach Towards Corporate Relevance

The phrase ‘reinvent yourself/your organization’ is and has been a self-help mainstay for generations; still it’s a rare individual and an even rarer organization who actually lives up to that promise. As consumers, we demand excellence and ingenuity from those whom we choose to do business with, yet despite an unprecedented pace of technological innovation, less and less breakthroughs seem to emerge.

As a keen observer of high performing organizations, I was encouraged when I learned about Arthur Yeung and Dave Ulrich’s work on strategic agility and how the likes of Alibaba, Amazon, Google and Facebook are responding to market opportunities with speed and scale. In their book – Reinventing The Organization: How Companies Can Deliver Radically Greater Value In Fast-Changing Markets, they lay out a six-part framework that both challenges and guides the manner in which you think about your next stage of growth.

As with every organizational initiative, it starts with a leadership commitment – and as you’ll learn in my conversation with Dave, there’s a direct correlation between the learning taking place inside the organization with the experiences being delivered outside the organization.

Episode Overview:

  • How to reinvent your own thinking in anticipation of a bigger future?
  • In an organization’s lifecycle, when is it best not to change?
  • A framework for reimagining your company’s next stage of growth.
  • The questions a leadership team should be asking during a true reinvention?
  • What is strategic agility & how does impact a leader’s philosophies?
  • Learning to let go of what works?
  • The role of the customer during a reinvention – why strategy follows people?
  • What the Chinese can teach us about cooperation and scale?
  • The temperament of leaders who are successfully reinventing themselves and their organizations?
  • Believing – Becoming – and Belonging, what the modern organization must deliver to its people?

Resources:

This episode was originally published here on 33voices.

An Interview with Kapil Gupta on The Hidden Dimension of Sustained Performance

An Interview with Kapil Gupta on The Hidden Dimension of Sustained Performance 1920 1080 chase

In their initial episode of 2020, Kapil and Moe discuss why the Truth often eludes us, why it always lives in the question, and what happens when you discover it. They also explore the hidden dimension of sustained performance & the deep patterns of the mind.

Why Performance is Always a Byproduct

I’ve always had a deep desire to contribute to the success and wellbeing of others – it’s what gets me out of bed in the morning and it’s why I love to share what I learn. And, it’s perhaps why I have so much appreciation for the opportunity to engage with Kapil. His is a perspective that never fails to challenge the depth of my thinking, and this episode is no exception.

Mid-way through our conversation, you’ll notice him pushing me to tell him ‘why I always want help people?’ And while I’ve always felt it as a calling or somewhat innate; he helps me see it from an angle that I’ve never really considered. Listen for yourself and see how it impacts your thinking.

Episode Overview:

  • The myth of new year resolutions and goals.
  • Why and how the present always dictates the future?
  • Why the Truth is so elusive to most of us?
  • How you’ll know you’ve discovered your Truth?
  • What we get wrong about performance?
  • The Truth about the pursuit of ‘no-mind’?
  • What we miss when we help someone?
  • What makes a legend?
  • The ultimate trigger of fear?
  • What we get wrong about hard work and effort?

Resources:

This episode was originally published here on 33voices.

An Interview with Kapil Gupta on The Single Biggest Barrier To Self-Improvement

An Interview with Kapil Gupta on The Single Biggest Barrier To Self-Improvement 1920 1080 chase

Moe & Kapil dig digger into the barriers of sustained excellence

Topics include: Confidence, Arriving, Failure, Winning, Marketing, Selling, and Acceptance.

Greatness Redefined

Few understand the essence of human achievement like Kapil Gupta – To him, each of us is born with the seeds of greatness; yet it’s a tiny minority who will ever experience that potential.  “The number one most critical element of greatness is to overcome the barrier of being conditioned by society…” he says – and while that makes so much sense to those of us who follow him; to divorce oneself from a lifetime of conditioned habits is no small feat.

Rarely do I have a conversation with him where I don’t leave inspired to reexamine the very nature of how I think, work, and live – and this interview is no exception.  This segment extends our last discussion by digging deeper into the barriers to sustained excellence, and we begin with a critical insight about how one continually protects her confidence.

Episode Overview:

  • Where confidence comes from and how to access it?
  • Why each of us gets what’s acceptable to us, and why we’re exempt from that which is not?
  • Why things always happen before then happen?
  • Why some of us feel we ‘belong’ while most don’t?
  • What it really means to give oneself’s permission to be great?
  • What does ‘arrival’ really mean?
  • The single greatest barrier to self-improvement?
  • What is the true essence of marketing?
  • What the most accomplished sales people never do?
  • Why understanding what not to do elevates your power?

Resources:

This episode was originally published here on 33voices.

An Interview with Kapil Gupta on The Truth About Performance

An Interview with Kapil Gupta on The Truth About Performance 1920 1080 chase

Perpetual excellence is revered, yet few ever experience it. In their continuing dialogue, Kapil Gupta and Moe Abdou explore the hidden dimensions of world-class performance.

The Truth About Performance

Few understand the essence of perpetual excellence as Kapil Gupta. If you know anything about him or have followed his work; you undoubtedly know that he’s as unconventional with his thinking as he is uncompromising with his beliefs. To him, the Truth supersedes everything. It’s the source by which all greatness emerges. It’s the singular, most elusive characteristic that distinguishes high achievers – still, few ever experience it.

In our latest episode, we’ll dive into the roadblocks and intangibles that are likely keeping you stuck – most importantly though, we’ll get clear on what you have to do to rid yourself of mental conditioning that’s ruining your life.

Episode Overview:

  • Why greatness always starts with your approach?
  • Why progress starts with understanding?
  • What the most respected coaches never do?
  • The correlation between attachment and interference?
  • It’s never about the thing – why the problem is never really the problem?
  • Can you learn to deal with pressure?
  • When do you know you’re getting a glimpse of the Truth?
  • The difference between a prescriptive technique and the real Truth?
  • Why selling is never really about selling?
  • The big misconception about modern marketing?
  • What constitutes a great life?

Resources:

This episode was originally published here on 33voices.

PARTNER WITH US

Interested in partnering with us?

NAVIGATION

PROGRAMS

PARTNER WITH US

Interested in partnering with us?

FOLLOW US

© 2023 33voices IQ   /   Policies   /   Terms & Conditions   /   Website by CJ

© 2023 33voices IQ   /   Policies   /   Terms   /   Website by CJ

Let’s Talk

Use the form below to schedule a time and date to speak with one of our team members to see how we can support your next stage of growth.

Loading...