Mindset

An Interview with Marcus Buckingham Meyer on Why ‘Love’ is The Prerequisite to Excellence
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An Interview with Marcus Buckingham on Why ‘Love’ is The Prerequisite to Excellence

An Interview with Marcus Buckingham on Why ‘Love’ is The Prerequisite to Excellence 1920 1080 chase

Few understand the depth of individual and organizational excellence as Marcus Buckingham,  entrepreneur, researcher, and best-selling author. For 3+ decades, his work has had a singular focus to explore the hidden dimensions of greatness; and in this episode – he rejoins Moe to demonstrate why “love” is the essence of high performance – both personally and professionally.

This episode was originally published here on 33voices.

An Interview with Christopher Lochhead on The Genius of Category Design
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An Interview with Christopher Lochhead on The Genius of Category Design

An Interview with Christopher Lochhead on The Genius of Category Design 1920 1080 chase

Perhaps the single biggest distinction between the Silicon Valley elites & the rest of the world is their ability to design & dominate a category – and few understand that better than chief evangelist, Christopher Lochhead. He rejoins Moe to recap five years’ worth of insights since the release of Play Bigger.

The Art of Seeing What Others Don’t See

There’s no shortage of marketing hype in the world today – whether it’s coming from the self-proclaimed experts or just individuals and organizations barking reasons on why they’re ‘the best in the world’ at what they do.  Our society is inundated with it, and if you’re breathing, you’ve undoubtedly seen or heard such a sentiment in the last day or even hour.

Needless to say, legendary marketing is the exact opposite of that – It speaks a different language all together, and rarely is it ever hype.  Six years ago, Al Ramadan, Dave Peterson, Kevin Maney, and Christoper Lochhead introduced me to a new marketing discipline they call Category Design – which at its essence shifts the perspective from competing in an old game to defining an entirely new game and newer playing field.  Their seminal book – Play Bigger not only gave us the blueprint for modern company building; more importantly, it challenged us to never lose sight of the problem{s} we’re solving.

Lochhead has become a wonderful friend, and without question, the one individual whose voice and marketing philosophy I trust above anyone else.  I was thrilled to chat with him recently to catch up on Category Design six years later, his two world-class podcasts, his new newsletter, and the most recent impact areas that has him fired-up.

Episode Overview:

  • Category Design 2021 – what we learned, where we’re heading?
  • The art of defining a category.
  • The Category Design scorecard.
  • The role that super consumers play in dominating a category.
  • Evangelizing a point of view.
  • What does a radically different business model look like?
  • What zoom taught us in 2020 about dominating a category.
  • The one question every CMO should be asking?
  • What legendary CMOs do?
  • Having a lens to see what others don’t see.

Resources:

This episode was originally published here on 33voices.

An Interview with Tom Rath on Life's Great Question
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An Interview with Tom Rath on Life’s Great Question

An Interview with Tom Rath on Life’s Great Question 1920 1080 chase

In an important & timely conversation, Moe is joined by leading workplace researcher and the author of StrengthsFinder 2.0, Tom Rath to discuss the correlation between contribution and wellbeing.

Life’s Great Question

Few have contributed to understanding the concept of modern work as Tom Rath. In his nearly two decade association with Gallup, he not only actualized the concept of Strength based performance; but he brought to life a concept of wellbeing that goes way beyond career fulfillment and focuses instead on the science of designing a meaningful life.

Tom’s work has been an integral part of my life since I first received an advanced copy of StrengthsFinder 2.0 nearly 13 years ago. It was a concept that I had embraced in building my organization with New York Life; still I was so outwardly focused that I neglected to align my own life with the skills that most ignited my impact. One thing for certain, I’m most alive when I know I’m contributing to the success and wellbeing of others, and it’s people like Tom who continually reinforce why that’s the most important work that any of us can hope to achieve.

Tom’s latest book – Life’s Great Question: Discover How You Contribute to the World is the purest reflection of an individual who was born to serve. It goes without saying that Tom’s impact on the world is far-reaching – but as you listen to this conversation, you’ll walk away understanding why it’s his character and his example that truly brings his work to life.

Episode Overview:

  • The science of designing your life for optimal performance?
  • An approach to change that’s more inviting and actually works.
  • A smarter way to look at your current work/role, and the question that ignites it.
  • Life’s great question – what is it?
  • Unpacking the three key components of job crafting.
  • Why all teams need to create, operate, and relate?
  • The myth of following your passion and the importance of actualizing your contribution?
  • The key question that will help you commercialize your contribution?
  • Why reconstructing yesterday is more impactful than designing tomorrow?
  • What does a healthy relationship with money look like?

Resources:

This episode was originally published here on 33voices.

An Interview with Dave Ulrich on Articulating Your Company's Next Stage of Growth
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An Interview with Dave Ulrich on Articulating Your Company’s Next Stage of Growth

An Interview with Dave Ulrich on Articulating Your Company’s Next Stage of Growth 1920 1080 chase

To truly reinvent your business, you have to first reimagine the value you’re delivering – In this episode, Moe is rejoined by Leadership maven Dave Ulrich to discuss a six-part framework that will help you respond to market opportunities with speed and scale.

A Modern Approach Towards Corporate Relevance

The phrase ‘reinvent yourself/your organization’ is and has been a self-help mainstay for generations; still it’s a rare individual and an even rarer organization who actually lives up to that promise. As consumers, we demand excellence and ingenuity from those whom we choose to do business with, yet despite an unprecedented pace of technological innovation, less and less breakthroughs seem to emerge.

As a keen observer of high performing organizations, I was encouraged when I learned about Arthur Yeung and Dave Ulrich’s work on strategic agility and how the likes of Alibaba, Amazon, Google and Facebook are responding to market opportunities with speed and scale. In their book – Reinventing The Organization: How Companies Can Deliver Radically Greater Value In Fast-Changing Markets, they lay out a six-part framework that both challenges and guides the manner in which you think about your next stage of growth.

As with every organizational initiative, it starts with a leadership commitment – and as you’ll learn in my conversation with Dave, there’s a direct correlation between the learning taking place inside the organization with the experiences being delivered outside the organization.

Episode Overview:

  • How to reinvent your own thinking in anticipation of a bigger future?
  • In an organization’s lifecycle, when is it best not to change?
  • A framework for reimagining your company’s next stage of growth.
  • The questions a leadership team should be asking during a true reinvention?
  • What is strategic agility & how does impact a leader’s philosophies?
  • Learning to let go of what works?
  • The role of the customer during a reinvention – why strategy follows people?
  • What the Chinese can teach us about cooperation and scale?
  • The temperament of leaders who are successfully reinventing themselves and their organizations?
  • Believing – Becoming – and Belonging, what the modern organization must deliver to its people?

Resources:

This episode was originally published here on 33voices.

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