Leadership

An Interview with Christopher Lochhead on The Genius of Category Design
  • chase
  • No Comments

An Interview with Christopher Lochhead on The Genius of Category Design

An Interview with Christopher Lochhead on The Genius of Category Design 1920 1080 chase

Perhaps the single biggest distinction between the Silicon Valley elites & the rest of the world is their ability to design & dominate a category – and few understand that better than chief evangelist, Christopher Lochhead. He rejoins Moe to recap five years’ worth of insights since the release of Play Bigger.

The Art of Seeing What Others Don’t See

There’s no shortage of marketing hype in the world today – whether it’s coming from the self-proclaimed experts or just individuals and organizations barking reasons on why they’re ‘the best in the world’ at what they do.  Our society is inundated with it, and if you’re breathing, you’ve undoubtedly seen or heard such a sentiment in the last day or even hour.

Needless to say, legendary marketing is the exact opposite of that – It speaks a different language all together, and rarely is it ever hype.  Six years ago, Al Ramadan, Dave Peterson, Kevin Maney, and Christoper Lochhead introduced me to a new marketing discipline they call Category Design – which at its essence shifts the perspective from competing in an old game to defining an entirely new game and newer playing field.  Their seminal book – Play Bigger not only gave us the blueprint for modern company building; more importantly, it challenged us to never lose sight of the problem{s} we’re solving.

Lochhead has become a wonderful friend, and without question, the one individual whose voice and marketing philosophy I trust above anyone else.  I was thrilled to chat with him recently to catch up on Category Design six years later, his two world-class podcasts, his new newsletter, and the most recent impact areas that has him fired-up.

Episode Overview:

  • Category Design 2021 – what we learned, where we’re heading?
  • The art of defining a category.
  • The Category Design scorecard.
  • The role that super consumers play in dominating a category.
  • Evangelizing a point of view.
  • What does a radically different business model look like?
  • What zoom taught us in 2020 about dominating a category.
  • The one question every CMO should be asking?
  • What legendary CMOs do?
  • Having a lens to see what others don’t see.

Resources:

This episode was originally published here on 33voices.

An Interview with Rishad Tobaccowala on Restoring The Soul of Business
  • chase
  • No Comments

An Interview with Rishad Tobaccowala on Restoring The Soul of Business

An Interview with Rishad Tobaccowala on Restoring The Soul of Business 1920 1080 chase

In an important and timely conversation about the future of marketing, Rishad Tobaccowala joins Moe Abdou to explore what it takes for a modern brand to retain its relevance and vitality.

Reimagining The Modern Brand

Among the defining characteristics of the world’s most admired companies is a brand reputation that’s both consistent and trustworthy – and often, that’s the exception not the rule.

What does a brand stand for? What is it about Apple, Nike, LVMH, and Disney that breeds so much loyalty? And, why do these brands look beyond a customer’s endorsement to gauge the real value of their brands? As you pause to contemplate these questions, you will undoubtedly begin to analyze your own brand affinities, and only then will you be able to distinguish what Rishad Tobaccowala calls “The Soul of Business”.

“Every great brand needs investment and caring if it’s going retain it’s relevance and vitality…” Steve Jobs would often say, “.. And the way to do that is not to talk about why we’re better than the rest – it’s not talking about the product – its articulating our values.”

In the global landscape of marketing and advertising, few have had the front row seat that Rishad has had in understanding the changing dynamics of brand management. In his nearly four decades as a senior executive, most recently as Publicis’ Chief Growth officer, his voice has helped shape some of the world’s most iconic brands – and while his viewpoint can be both timely and timeless; they’re likely counter to what you see within the very companies you most admire. His book – Restoring The Soul of Business: Staying Human in the Age of Data puts in perspective the illusion of spreadsheet marketing and highlights why its people, not ‘likes or retweets’ that elevate a brand’s reputation.

Episode Overview:

  • The three timeless elements of a brand.
  • The three timely elements that shape today’s brands.
  • Actualizing the intangible value of your brand.
  • The role your employees play in shaping your brand’s reputation?
  • The myth behind the idea of content being ‘king or queen’?
  • What happens when you remove the words personalization, transformation, disruption, monthly average users, and the name of your company from your story?
  • How do you define the soul of a company?
  • An approach to thinking about reinventing yourself?
  • The differentiating edge that helps companies attract top talent?
  • Think higher – Feel deeper.

Resources:

This episode was originally published here on 33voices.

An Interview with Tom Rath on Life's Great Question
  • chase
  • No Comments

An Interview with Tom Rath on Life’s Great Question

An Interview with Tom Rath on Life’s Great Question 1920 1080 chase

In an important & timely conversation, Moe is joined by leading workplace researcher and the author of StrengthsFinder 2.0, Tom Rath to discuss the correlation between contribution and wellbeing.

Life’s Great Question

Few have contributed to understanding the concept of modern work as Tom Rath. In his nearly two decade association with Gallup, he not only actualized the concept of Strength based performance; but he brought to life a concept of wellbeing that goes way beyond career fulfillment and focuses instead on the science of designing a meaningful life.

Tom’s work has been an integral part of my life since I first received an advanced copy of StrengthsFinder 2.0 nearly 13 years ago. It was a concept that I had embraced in building my organization with New York Life; still I was so outwardly focused that I neglected to align my own life with the skills that most ignited my impact. One thing for certain, I’m most alive when I know I’m contributing to the success and wellbeing of others, and it’s people like Tom who continually reinforce why that’s the most important work that any of us can hope to achieve.

Tom’s latest book – Life’s Great Question: Discover How You Contribute to the World is the purest reflection of an individual who was born to serve. It goes without saying that Tom’s impact on the world is far-reaching – but as you listen to this conversation, you’ll walk away understanding why it’s his character and his example that truly brings his work to life.

Episode Overview:

  • The science of designing your life for optimal performance?
  • An approach to change that’s more inviting and actually works.
  • A smarter way to look at your current work/role, and the question that ignites it.
  • Life’s great question – what is it?
  • Unpacking the three key components of job crafting.
  • Why all teams need to create, operate, and relate?
  • The myth of following your passion and the importance of actualizing your contribution?
  • The key question that will help you commercialize your contribution?
  • Why reconstructing yesterday is more impactful than designing tomorrow?
  • What does a healthy relationship with money look like?

Resources:

This episode was originally published here on 33voices.

An Interview with Dave Ulrich on Articulating Your Company's Next Stage of Growth
  • chase
  • No Comments

An Interview with Dave Ulrich on Articulating Your Company’s Next Stage of Growth

An Interview with Dave Ulrich on Articulating Your Company’s Next Stage of Growth 1920 1080 chase

To truly reinvent your business, you have to first reimagine the value you’re delivering – In this episode, Moe is rejoined by Leadership maven Dave Ulrich to discuss a six-part framework that will help you respond to market opportunities with speed and scale.

A Modern Approach Towards Corporate Relevance

The phrase ‘reinvent yourself/your organization’ is and has been a self-help mainstay for generations; still it’s a rare individual and an even rarer organization who actually lives up to that promise. As consumers, we demand excellence and ingenuity from those whom we choose to do business with, yet despite an unprecedented pace of technological innovation, less and less breakthroughs seem to emerge.

As a keen observer of high performing organizations, I was encouraged when I learned about Arthur Yeung and Dave Ulrich’s work on strategic agility and how the likes of Alibaba, Amazon, Google and Facebook are responding to market opportunities with speed and scale. In their book – Reinventing The Organization: How Companies Can Deliver Radically Greater Value In Fast-Changing Markets, they lay out a six-part framework that both challenges and guides the manner in which you think about your next stage of growth.

As with every organizational initiative, it starts with a leadership commitment – and as you’ll learn in my conversation with Dave, there’s a direct correlation between the learning taking place inside the organization with the experiences being delivered outside the organization.

Episode Overview:

  • How to reinvent your own thinking in anticipation of a bigger future?
  • In an organization’s lifecycle, when is it best not to change?
  • A framework for reimagining your company’s next stage of growth.
  • The questions a leadership team should be asking during a true reinvention?
  • What is strategic agility & how does impact a leader’s philosophies?
  • Learning to let go of what works?
  • The role of the customer during a reinvention – why strategy follows people?
  • What the Chinese can teach us about cooperation and scale?
  • The temperament of leaders who are successfully reinventing themselves and their organizations?
  • Believing – Becoming – and Belonging, what the modern organization must deliver to its people?

Resources:

This episode was originally published here on 33voices.

NAVIGATION

Home
About
Resources
Events
Contact

PROGRAMS

Alchemy
Collective +
The Collective
Signal
Forward

PARTNER WITH US

Interested in partnering with us?

SCHEDULE A CALL

NAVIGATION

Home
About
Dialogues Podcast
Signal Talks
Events
Contact

PROGRAMS

Alchemy
Collective +
The Collective
Signal
Forward

PARTNER WITH US

Interested in partnering with us?

SCHEDULE A CALL

FOLLOW US

© 2023 33voices IQ   /   Policies   /   Terms & Conditions   /   Website by CJ

© 2023 33voices IQ   /   Policies   /   Terms   /   Website by CJ

Let’s Talk

Use the form below to schedule a time and date to speak with one of our team members to see how we can support your next stage of growth.

Loading...
Enter your
text here