Entrepreneurship

An Interview with Marcus Buckingham Meyer on Why ‘Love’ is The Prerequisite to Excellence
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An Interview with Marcus Buckingham on Why ‘Love’ is The Prerequisite to Excellence

An Interview with Marcus Buckingham on Why ‘Love’ is The Prerequisite to Excellence 1920 1080 chase

Few understand the depth of individual and organizational excellence as Marcus Buckingham,  entrepreneur, researcher, and best-selling author. For 3+ decades, his work has had a singular focus to explore the hidden dimensions of greatness; and in this episode – he rejoins Moe to demonstrate why “love” is the essence of high performance – both personally and professionally.

This episode was originally published here on 33voices.

An Interview with Christopher Lochhead on The Genius of Category Design
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An Interview with Christopher Lochhead on The Genius of Category Design

An Interview with Christopher Lochhead on The Genius of Category Design 1920 1080 chase

Perhaps the single biggest distinction between the Silicon Valley elites & the rest of the world is their ability to design & dominate a category – and few understand that better than chief evangelist, Christopher Lochhead. He rejoins Moe to recap five years’ worth of insights since the release of Play Bigger.

The Art of Seeing What Others Don’t See

There’s no shortage of marketing hype in the world today – whether it’s coming from the self-proclaimed experts or just individuals and organizations barking reasons on why they’re ‘the best in the world’ at what they do.  Our society is inundated with it, and if you’re breathing, you’ve undoubtedly seen or heard such a sentiment in the last day or even hour.

Needless to say, legendary marketing is the exact opposite of that – It speaks a different language all together, and rarely is it ever hype.  Six years ago, Al Ramadan, Dave Peterson, Kevin Maney, and Christoper Lochhead introduced me to a new marketing discipline they call Category Design – which at its essence shifts the perspective from competing in an old game to defining an entirely new game and newer playing field.  Their seminal book – Play Bigger not only gave us the blueprint for modern company building; more importantly, it challenged us to never lose sight of the problem{s} we’re solving.

Lochhead has become a wonderful friend, and without question, the one individual whose voice and marketing philosophy I trust above anyone else.  I was thrilled to chat with him recently to catch up on Category Design six years later, his two world-class podcasts, his new newsletter, and the most recent impact areas that has him fired-up.

Episode Overview:

  • Category Design 2021 – what we learned, where we’re heading?
  • The art of defining a category.
  • The Category Design scorecard.
  • The role that super consumers play in dominating a category.
  • Evangelizing a point of view.
  • What does a radically different business model look like?
  • What zoom taught us in 2020 about dominating a category.
  • The one question every CMO should be asking?
  • What legendary CMOs do?
  • Having a lens to see what others don’t see.

Resources:

This episode was originally published here on 33voices.

An Interview with Sage Grazer on Simple Tools to Take Care of Our Mental Health
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An Interview with Sage Grazer on Simple Tools to Take Care of Our Mental Health

An Interview with Sage Grazer on Simple Tools to Take Care of Our Mental Health 1920 1080 chase

Frame Co-founder and CCO Sage Grazer and Jenna share a wide-ranging conversation about how we can deepen our relationship with ourselves. Sage shares a variety of self reflection exercises to understand our thoughts and behaviors and employ coping mechanisms to feel better. We explore tools to manage anxiety, avoid ‘fortune telling’ our fears, and reroute negative thought patterns. Awareness is the catalyst of our evolution, and Sage explains how we can use it guide our personal growth, promote feelings of wholeness, and make positive life changes.

Simple Tools to Take Care of Our Mental Health

How often do you think about how your past experiences are influencing your present thoughts and behaviors?

Frame Co-founder and LCSW Sage Grazer studies the interplay of our experiences and biology and helps us understand how the seed of our reactions today often trace back to an experience we’ve had in the past. “It starts with your first experiences; That’s when your relational patterns, and as you get older, your beliefs about yourself, others, the world, and what the future holds all start to develop. A lot of times those beliefs are unconscious. We don’t realize that we look at the world through our own lens and that lens was shaped by the experiences we’ve had.”

Our experiences shape us every day and it’s only through examining them, and the thoughts and feelings they provoke, that we can begin to understand what and why that lens is reflecting back to us. Sage shares a variety of ways to deepen our understanding of ourselves and exercises to prompt the journey, from examining past beliefs to identifying what we need to feel whole and what triggers our anxiety. They all share a simple premise: It’s only when we become aware of what we believe, feel, and need that we can we respond to it. Nothing is unchangeable, she assures, but we need to have the courage to start. Our personal growth journeys begin when we bring conscious awareness and effort to understand, reexamine, and rework those beliefs to fit where we are today, she adds.

Sage’s episode feels like a mini-class in getting to know and taking better care of ourselves. I’m so grateful for the many tools she shared and hope they’ll offer you a similar sense of clarity and direction as you navigate your journey.

Episode Overview:

  • Understanding how our experiences influence our beliefs, behavior, and biology
  • Consciously utilizing that self-awareness to catalyze our personal growth and improve our relationships with ourselves and others
  • Why we can’t cope with anxiety until we identify what triggers it and how to do so
  • A simple question to reroute negative thought patterns: Is this a helpful or harmful thought?
  • Strategies to avoid ‘fortune-telling’ our fears and futures
  • Caring for our mental wellbeing by checking in with yourself regularly and fulfilling your needs
  • Gratitude and grounding practices to stay present and optimistic
  • Overcoming our attachment to familiarity to make positive life changes and why our comfort zones aren’t always comfortable

Resources:

This episode was originally published here on 33voices.

An Interview with Dave Ulrich on Articulating Your Company's Next Stage of Growth
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An Interview with Dave Ulrich on Articulating Your Company’s Next Stage of Growth

An Interview with Dave Ulrich on Articulating Your Company’s Next Stage of Growth 1920 1080 chase

To truly reinvent your business, you have to first reimagine the value you’re delivering – In this episode, Moe is rejoined by Leadership maven Dave Ulrich to discuss a six-part framework that will help you respond to market opportunities with speed and scale.

A Modern Approach Towards Corporate Relevance

The phrase ‘reinvent yourself/your organization’ is and has been a self-help mainstay for generations; still it’s a rare individual and an even rarer organization who actually lives up to that promise. As consumers, we demand excellence and ingenuity from those whom we choose to do business with, yet despite an unprecedented pace of technological innovation, less and less breakthroughs seem to emerge.

As a keen observer of high performing organizations, I was encouraged when I learned about Arthur Yeung and Dave Ulrich’s work on strategic agility and how the likes of Alibaba, Amazon, Google and Facebook are responding to market opportunities with speed and scale. In their book – Reinventing The Organization: How Companies Can Deliver Radically Greater Value In Fast-Changing Markets, they lay out a six-part framework that both challenges and guides the manner in which you think about your next stage of growth.

As with every organizational initiative, it starts with a leadership commitment – and as you’ll learn in my conversation with Dave, there’s a direct correlation between the learning taking place inside the organization with the experiences being delivered outside the organization.

Episode Overview:

  • How to reinvent your own thinking in anticipation of a bigger future?
  • In an organization’s lifecycle, when is it best not to change?
  • A framework for reimagining your company’s next stage of growth.
  • The questions a leadership team should be asking during a true reinvention?
  • What is strategic agility & how does impact a leader’s philosophies?
  • Learning to let go of what works?
  • The role of the customer during a reinvention – why strategy follows people?
  • What the Chinese can teach us about cooperation and scale?
  • The temperament of leaders who are successfully reinventing themselves and their organizations?
  • Believing – Becoming – and Belonging, what the modern organization must deliver to its people?

Resources:

This episode was originally published here on 33voices.

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