Podcast

An Interview with Marcus Buckingham Meyer on Why ‘Love’ is The Prerequisite to Excellence
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An Interview with Marcus Buckingham on Why ‘Love’ is The Prerequisite to Excellence

An Interview with Marcus Buckingham on Why ‘Love’ is The Prerequisite to Excellence 1920 1080 chase

Few understand the depth of individual and organizational excellence as Marcus Buckingham,  entrepreneur, researcher, and best-selling author. For 3+ decades, his work has had a singular focus to explore the hidden dimensions of greatness; and in this episode – he rejoins Moe to demonstrate why “love” is the essence of high performance – both personally and professionally.

This episode was originally published here on 33voices.

An Interview with Christopher Lochhead on The Genius of Category Design
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An Interview with Christopher Lochhead on The Genius of Category Design

An Interview with Christopher Lochhead on The Genius of Category Design 1920 1080 chase

Perhaps the single biggest distinction between the Silicon Valley elites & the rest of the world is their ability to design & dominate a category – and few understand that better than chief evangelist, Christopher Lochhead. He rejoins Moe to recap five years’ worth of insights since the release of Play Bigger.

The Art of Seeing What Others Don’t See

There’s no shortage of marketing hype in the world today – whether it’s coming from the self-proclaimed experts or just individuals and organizations barking reasons on why they’re ‘the best in the world’ at what they do.  Our society is inundated with it, and if you’re breathing, you’ve undoubtedly seen or heard such a sentiment in the last day or even hour.

Needless to say, legendary marketing is the exact opposite of that – It speaks a different language all together, and rarely is it ever hype.  Six years ago, Al Ramadan, Dave Peterson, Kevin Maney, and Christoper Lochhead introduced me to a new marketing discipline they call Category Design – which at its essence shifts the perspective from competing in an old game to defining an entirely new game and newer playing field.  Their seminal book – Play Bigger not only gave us the blueprint for modern company building; more importantly, it challenged us to never lose sight of the problem{s} we’re solving.

Lochhead has become a wonderful friend, and without question, the one individual whose voice and marketing philosophy I trust above anyone else.  I was thrilled to chat with him recently to catch up on Category Design six years later, his two world-class podcasts, his new newsletter, and the most recent impact areas that has him fired-up.

Episode Overview:

  • Category Design 2021 – what we learned, where we’re heading?
  • The art of defining a category.
  • The Category Design scorecard.
  • The role that super consumers play in dominating a category.
  • Evangelizing a point of view.
  • What does a radically different business model look like?
  • What zoom taught us in 2020 about dominating a category.
  • The one question every CMO should be asking?
  • What legendary CMOs do?
  • Having a lens to see what others don’t see.

Resources:

This episode was originally published here on 33voices.

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An Interview with Kapil Gupta on The Question is The Billboard

An Interview with Kapil Gupta on The Question is The Billboard 1920 1080 chase

Kapil Gupta rejoins Moe Abdou to explore why the pursuit of world-class performance – in life or business – is a murky process and hardly ever linear.

What you might see – if you’re willing to look ….

For those committed to the pursuit of excellence; you undoubtedly understand why the path to the top is always grueling and filled with uncertainty. And, while every path is constructed differently, the obstacles are universally self-induced.

From ancient Greece to modern Silicon Valley, the biggest barrier that gets in the way of continued success and relevance – in life or business – is hubris. One’s inability or unwillingness to pause and examine every aspect of his/her life – or as Kapil would say, to look for and see the Truth.

Few share his level of devotion, and that’s precisely why I have deep appreciation for the manner in which he embodies his own Truths. Like always, this episode will touch on many topics; still you might want to pay particular attention to his insights on the following questions:

Episode Overview:

  • Why the sweet spot of any pursuit starts with an exploratory journey?
  • The manner in which world-class performers approach practice?
  • The real issue with following a method?
  • Why the nature of what one wants determines what she’s ready for?
  • What happens when you learn from ‘successful’ people?
  • Why looking for solutions is a waste of time?
  • What your questions say about you?
  • The one thing all human beings have in common.
  • The misconception of mediation?
  • What happens when you reframe leadership and/or the role of a leader?
  • The psychological impact of money?

Resources:

This episode was originally published here on 33voices.

An Interview with Erin Meyer on What Makes Netflix Singular
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An Interview with Erin Meyer on What Makes Netflix Singular

An Interview with Erin Meyer on What Makes Netflix Singular 1920 1080 chase

Great leaders orchestrate rather than do – And few embody that more than Netflix’s Reed Hastings. Moe Abdou is joined by INSEAD professor and Hastings collaborator, Erin Meyer to explore why Netflix’s workplace culture is without peer.

Why Rules Get In the Way of Greatness

One of the most dynamic companies of the past decade has undoubtedly been Netflix. Not only have they reimagined the manner in which we consume media – more importantly, they’ve rewritten the very script that had forever defined Hollywood.

Obviously the story of Netflix has many contributing factors; still the fabric that holds everything together is co-founder and CEO, Reed Hastings. Reed is no conventional leader; and if you know anything about his approach to running Netflix, you understand why he’s in rare company.

At the core of his philosophy is people – And the manner in which he and his team continually attract, retain and groom these ‘stunning colleagues’ is the hallmark of Netflix’s culture and the reason why they continue to be one of one.

Like great coaches, leaders inside Netflix know that A-list talent not only demands excellence from themselves; but they push those around them to continually stretch and grow. In his book – No Rules Rules – Hastings and his close confidant and collaborator, Erin Meyer decode the thinking that has propelled Netflix into one of the world’s most innovative companies.

I spoke with Erin about the book and about her experience working with Reed, and not surprisingly, he’s gusty.

Episode Overview:

  • What most of us don’t know about how Reed thinks?
  • The type of conversations you’re likely to hear inside the hallways of Netflix.
  • How do the leaders inside Netflix see their roles and highest priorities?
  • How is innovation perceived inside of Netflix?
  • The recurring message Erin heard during her interviews with leaders inside Netflix?
  • The DNA of a ‘stunning colleague’.
  • Netflix’s talent retention strategy.
  • Why candor isn’t surface talk at Netflix?
  • The misconception of what ‘Freedom and Responsibility’ really mean?
  • The downside of that level of transparency?

Resources:

This episode was originally published here on 33voices.

An Interview with Roger Martin on The Downside of Efficiency
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An Interview with Roger Martin on The Downside of Efficiency

An Interview with Roger Martin on The Downside of Efficiency 1920 1080 chase

Perpetual excellence is difficult to achieve – in business or life – and rarely does one variable in isolation lead to lasting success. One of the world’s preeminent thinkers, Roger Martin rejoins Moe Abdou to explore the many blind spots that accompany traditional thinking models and why ascending leaders choose a different path.

When More Is Not Better

For over two decades, my team and I worked closely with accomplished individuals and their businesses on financial strategies that addressed their most sophisticated problems. Core to our philosophy was a foundational principle that heightened the importance of understanding why one variable in isolation hardly leads to optimal results. As such, to maximize outcomes, one needs to be more strategic about integrating the critical aspects of his/her life – and modern business is no exception.

Speak to any high-profile consultancy about ways to accelerate your business, and the topic of ‘efficiency’ will undoubtedly enter the conversation – what is it that you can do better, faster, and with fewer resources? And, while that’s likely to reveal areas of improvements – the big flaw, however; is ignoring the broader system to fix a symptom. Only when a leader is able to see her organization as a living organism – one that needs to be fed, nourished, protected, and inspired – will she start to think deeper about the invisible barriers that are likely knocking an otherwise healthy system, out of balance.

One of the great thoughts that I keep top of mind is Marcel Proust’s idea that “the real voyage of discovery consists, not in seeking new landscapes, but in having new eyes.” And few embody that thinking more than Roger Martin. Since my introduction to him in 2010, I’ve always known him to challenge traditional thinking, and his latest book – When More Is Not Better: Overcoming America’s Obsession With Economic Efficiency – does just that. This time its about America’s economic prosperity, and as he’ll articulate during our conversation, there’s a profound urgency to reimagine the very notion of capitalism.

Episode Overview:

  • The upside of the Covid-19 Pandemic.
  • The downside of our mental conditioning as leaders, and what to do about it.
  • The model of efficiency is imperfect, so why does it continue to be the default business school curriculum?
  • The leaders and organizations that have distinguished themselves in 2020.
  • An imperative for thinking about the future – with or without Covid-19.
  • The flaws in efficiency thinking.
  • Why the Net Promoter Score is too narrow a view of customer loyalty?
  • Striving for efficiency and resilience.
  • Why the quality of your tools is in direct proportion to the quality of your execution?
  • Designing a bigger future based on contribution.

Resources:

This episode was originally published here on 33voices.

A 33voices Interview with Jonah Berger on Why Understanding is the Key to Influence
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An Interview with Jonah Berger on Why Understanding is the Key to Influence

An Interview with Jonah Berger on Why Understanding is the Key to Influence 1920 1080 chase

No business exists without a customer; and no customers exist without marketing outreach – So, how is it that two businesses selling the same exact product/service can have vastly different results? Wharton Marketing Professor, Jonah Berger rejoins Moe Abdou to discuss the science of influence and why it starts with deep understanding.

Why understanding is the key to change

Having built, coached, and advised leadership and sales teams around the world, I’ve always felt strongly about the delicate balance between integrity and influence. Too often in leadership – and particularly in sales – the lines between ethics and technique are too often blurred – with the latter driven more by the desire to meet sales targets and less by an understanding of the customer.

There’s no denying that value and profitability are the hallmarks of any successful organization; still the ones that endure look beyond the obvious. In this episode, I’m rejoined by Wharton Marketing Professor, Jonah Berger to explore why push tactics almost always backfire, and what the science of human behavior can teach us about individual and organizational change. His philosophy is capture by the metaphor REDUCE and is the subject of his latest book – The Catalyst: How To Change Anyone’s Mind.

Episode Overview:

  • The evolution of marketing from 2010-2020
  • What’s less effective, more effective, and essential?
  • The science behind deep consumer understanding.
  • The correlation between language and organizational perception,  particularly in marketing?
  • Understanding and implementing the REDUCE framework.
  • Why reframing your questions are a key catalyst for change?
  • When does uncertainty become a catalyst for change?
  • The importance of mitigating the distance barrier.
  • Why bragging about how good you are is exactly the wrong thing to do?
  • What it takes to let go?

Resources:

This episode was originally published here on 33voices.

A 33voices Interview with Gary Hamel on Catalyzing Human Performance
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An Interview with Gary Hamel on Catalyzing Human Performance

An Interview with Gary Hamel on Catalyzing Human Performance 1920 1080 chase

World-renowned business thinker, Gary Hamel joins Moe Abdou to explore the hidden dimension that distinguishes the world’s most admired leaders and the organizations they lead.

The Balance Between People and Power

Leadership is highly personal, and its impact is always in the eye of the beholder. Still, the one hallmark that I find most common amongst those I most admire is a level of consistency that’s unrivaled. Consistency of thought, of purpose, of principle, of integrity, and of action over a long period of time.

While in their presence, you’ll know that you’re the singular focus of their attention – for they know that the only measure of true success lies less in the power they possess, than it does in the betterment of other human beings.

Confucius once said that “what the superior man seeks is in himself, what the small man seeks in others”; and that’s what got me excited about Michele Zanini and Gary Hamel’s new work – Humanocracy: Creating Organizations As Amazing As The People Inside Them”.

In it, they make a convincing plea for reimagining modern leadership – away from traditional power structures and bureaucracy, and more towards a human-centric and meritocratic type environment. And while that may appear to be a simple pivot; it’s one that doesn’t stand a chance without each leader first seeking the Truth inside herself/himself.

For nearly three decades now, I’ve held Gary and his work in the highest regard, and while this certainly isn’t the 90’s – one recurring theme has been consistent throughout all of his work – the power of human ingenuity. Here’s a glimpse of what you can expect:

Episode Overview:

  • What we’ve learned since The Future of Management?
  • What’s visible today in management/leadership that wasn’t in 2007?
  • Leadership in 2020 – who stands out and why?
  • What makes the notion of a human-centric organization so elusive?
  • The big misconception about people’s abilities to change – and change often?
  • Organizations have to gain an “evolutionary advantage” to get ahead – what does that look like?
  • Why leaders continue to express concern for the breadth of innovation when its their highest priorities to do so?
  • The traps that nimble organizations today have to avoid to stay human-centric?
  • The seven levers of a human-centric organizations?
  • The impact of a human-centric organization on capitalism as we know it?
  • What we can learn from Nucor and Haier?
  • Why we need to redefine the problem away from power and control; and more towards contribution?

Resources:

This episode was originally published here on 33voices.

A 33voices Interview with Margaret Heffernan on The Gifts of Uncertainty
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An Interview with Margaret Heffernan on The Gifts of Uncertainty

An Interview with Margaret Heffernan on The Gifts of Uncertainty 1920 1080 chase

Leadership aficionado, Margaret Heffernan joins Moe Abdou to explore ways to think about a future where the unexpected is destined to happen. Her latest book, Uncharted invites us to think differently, explore constantly, and embrace the gifts of uncertainty.

The Predictability Trap

It is often said that we are imperfect human beings seeking a perfect existence – and, despite knowing the impossibility of such a feat – most of us continually find ourselves trapped in that self-created illusion. In life, and in business, the one thing that we can’t debate; particularly in 2020, is the inevitability of change – big, unexpected, and unpredictable change. The COVID-19 pandemic has not only jolted the world into learning how to quickly adapt; more importantly, it has challenged each of us to reimagine our very existence and to take greater ownership of those aspects of our lives for which we have the greatest control.

Throughout her brilliant intellectual and professional career, Margaret Heffernan has done just that. Having served in multiple high-ranking positions in both the public and private sectors, her impact has been far-reaching. She’s an individual who embodies the very essence of leadership excellence and human ingenuity – and as you’ll quickly grasp in her latest book – Uncharted: How To Navigate The Future, it all stems from her unwavering desire to be useful. Working in the interstices of uncertainty is how we forge our identities, and in this episode, Margaret and I will explore the manner in which our thinking has to evolve if we’re serious about designing a more inspired future. Here’s a sampling of what we discuss:

Episode Overview:

  • The difference between thinking and acting upon uncertainty?
  • The aspects of an unknowable future that we can’t control?
  • Do you ever get comfortable with uncertainty?
  • The predictability and data trap?
  • Can you get good at change?
  • A framework to reimagine your next stage of growth?
  • The difference between failure and surrender?
  • The issue of legitimacy – for individuals and organizations?
  • Why risk can be quantified, but uncertainty can not?
  • The one lesson that we’ll never forget as a result of CVOID-19?

Resources:

This episode was originally published here on 33voices.

Bill Burnett on Designing Your Work for Optimal Performance
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An Interview with Bill Burnett on Designing Your Work for Optimal Performance

An Interview with Bill Burnett on Designing Your Work for Optimal Performance 1920 1080 chase

In a world where design has become an essential tool for navigating the changing world of business, how might it help you reimagine your own career success? Stanford’s Bill Burnett rejoins Moe Abdou to explore how design thinking is redefining the modern world of work.

Prototyping A Life of Perpetual Excellence

As the world starts to reemerge from the COVID-19 experience – none of us will be left without impact. Irrespective of the toll this pandemic has taken on you or your family’s wellbeing, the societal shifts will forever be linked to the days, weeks, and months in 2020 when the world was put on a temporary pause.

Many around the world were left wondering what the future might hold; yet a rare few began to contemplate a completely different set of questions. Ones that reimagine a totally different future, that go to the edges of what we’ve known to be possible, and ultimately, the type of questions that many of us have held close to the vest, but for whatever reason opted not to ask – fear perhaps?

Time and again, the very nature of work and career has been foremost on the minds of those of us building companies and the very individuals we employee. What will the future of work look like? What about the culture – what is that likely to be? How about the ever elusive engagement level of people – what needs to happen to move the needle? And, certainly the question of purpose – how might we inject more meaning in what we do and how we deliver it? These are precisely the type of questions that Bill Burnett and Dave Evans feel are vital to reestablishing a world where work is not only appreciated, but where individual & corporate excellence become the singular priority.

Their latest book – Designing Your Work Life – and our conversation take you inside their laboratory to give you a glimpse of how the design thinking methodology can help you navigate an unknowable future; particularly one that involves your intellectual and career freedom.

Episode Overview:

  • What is design thinking?
  • Why designers build, and not think their way forward?
  • The correlation between design thinking and individual excellence?
  • What does it really mean to prototype one’s own life?
  • Curiosity is a designer’s #1 mindset, still it’s elusive to many – why?
  • A design thinking approach to understanding and overcoming fear?
  • Why you should avoid gravity problems?
  • How to learn to love constraints?
  • The design thinking playbook for leaders and leadership teams.
  • What a story says about you, your company, and your future?
  • What elite sales people never do & the one place they always start from?

Resources:

This episode was originally published here on 33voices.

An Interview with Sage Grazer on Simple Tools to Take Care of Our Mental Health
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An Interview with Sage Grazer on Simple Tools to Take Care of Our Mental Health

An Interview with Sage Grazer on Simple Tools to Take Care of Our Mental Health 1920 1080 chase

Frame Co-founder and CCO Sage Grazer and Jenna share a wide-ranging conversation about how we can deepen our relationship with ourselves. Sage shares a variety of self reflection exercises to understand our thoughts and behaviors and employ coping mechanisms to feel better. We explore tools to manage anxiety, avoid ‘fortune telling’ our fears, and reroute negative thought patterns. Awareness is the catalyst of our evolution, and Sage explains how we can use it guide our personal growth, promote feelings of wholeness, and make positive life changes.

Simple Tools to Take Care of Our Mental Health

How often do you think about how your past experiences are influencing your present thoughts and behaviors?

Frame Co-founder and LCSW Sage Grazer studies the interplay of our experiences and biology and helps us understand how the seed of our reactions today often trace back to an experience we’ve had in the past. “It starts with your first experiences; That’s when your relational patterns, and as you get older, your beliefs about yourself, others, the world, and what the future holds all start to develop. A lot of times those beliefs are unconscious. We don’t realize that we look at the world through our own lens and that lens was shaped by the experiences we’ve had.”

Our experiences shape us every day and it’s only through examining them, and the thoughts and feelings they provoke, that we can begin to understand what and why that lens is reflecting back to us. Sage shares a variety of ways to deepen our understanding of ourselves and exercises to prompt the journey, from examining past beliefs to identifying what we need to feel whole and what triggers our anxiety. They all share a simple premise: It’s only when we become aware of what we believe, feel, and need that we can we respond to it. Nothing is unchangeable, she assures, but we need to have the courage to start. Our personal growth journeys begin when we bring conscious awareness and effort to understand, reexamine, and rework those beliefs to fit where we are today, she adds.

Sage’s episode feels like a mini-class in getting to know and taking better care of ourselves. I’m so grateful for the many tools she shared and hope they’ll offer you a similar sense of clarity and direction as you navigate your journey.

Episode Overview:

  • Understanding how our experiences influence our beliefs, behavior, and biology
  • Consciously utilizing that self-awareness to catalyze our personal growth and improve our relationships with ourselves and others
  • Why we can’t cope with anxiety until we identify what triggers it and how to do so
  • A simple question to reroute negative thought patterns: Is this a helpful or harmful thought?
  • Strategies to avoid ‘fortune-telling’ our fears and futures
  • Caring for our mental wellbeing by checking in with yourself regularly and fulfilling your needs
  • Gratitude and grounding practices to stay present and optimistic
  • Overcoming our attachment to familiarity to make positive life changes and why our comfort zones aren’t always comfortable

Resources:

This episode was originally published here on 33voices.

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